- Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers.
- Tuberose and jasmine combine with Rangoon Creeper a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden.
- The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label applique